Chennai , India : Equitas Small Finance Bank has announced its partnership as the “Official Banking Partner” with the Chennai Super Kings. This renewed collaboration symbolizes the champion team’s journey back home, aligned with Equitas’ campaign “Bank Behind Champions”.
- The campaign also highlights Equitas’ impact on individuals’ lives through its “Beyond Banking” initiatives. This partnership not only provides a sense of home for the team but also instills pride among citizens banking with Equitas through its 16 branches in Chennai. As a part of this collaboration, the Chennai Super Kings team will proudly display the Equitas Small Finance Bank logo on the leading side of their headgear.
- Mr. Murali Vaidyanathan, Senior President & Country Head – Branch Banking – Liabilities, Products & Wealth at Equitas SFB, expressed his excitement about joining forces with the champion team, saying, “At Equitas, we firmly believe in taking pride in one’s performance, and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthening society by providing crucial financial support to our customers to help them become champions in their respective lives. Being the bank behind Champions, we take pride in the performance of our team in spreading joy through our beyond banking initiatives, which is our journey towards building a progressive and committed bank. The campaign is a testament to our championship in acknowledging the progressing needs of our customers to gift them a responsible tomorrow. Just like the CSK team, we at Equitas believe in committing to our customers throughout challenges to assist in their victory on and off the pitch.”
- Mr. Kasi Viswanathan, CEO of the Chennai Super Kings, expressed his delight at welcoming back Equitas Small Finance Bank to their family for the upcoming 2024 season. He emphasized the strong bond between the two entities, extending beyond the cricket field to collaborations for the Super Kings Academy and Junior Super Kings. Mr. Viswanathan highlighted the alignment of Equitas’ vision to elevate the lives of Indian youth with the team’s quest for excellence, expressing confidence in establishing a winning synergy both on and off the field.
- Through this partnership, Equitas is introducing a range of banking benefits, including up to 7% interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services, aimed at fostering stronger connections. Equitas also aims to expand its footprint and extend its services for both customers and cricket enthusiasts.