Key Highlights
- TVS Motor announces strategic expansion into South Africa market.
- Company partners with The Nexus Collective backed by Bidvest Group.
- Seven high-performance two-wheelers launched across multiple segments.
- International business contributes around 25% of total company sales.
- Africa accounts for a major share of export volumes and global revenue.
- Product lineup includes Apache RR 310, Apache RTR 200 and NTORQ 125.
- Expansion focuses on retail growth, after-sales service and brand visibility.
TVS Motor Company has announced its strategic expansion into the South African market, marking a significant step in strengthening its international business operations. The company plans to introduce seven high-performance two-wheelers across multiple mobility segments as part of its renewed entry into the region.
The expansion will be executed through a strategic partnership with The Nexus Collective, a specialized distributor backed by Bidvest Group Limited, one of South Africa’s largest automotive distribution networks. The collaboration is aimed at building a strong distribution ecosystem while accelerating market reach and customer access across the country.
The company stated that the South African expansion aligns with its broader global growth strategy. International operations currently contribute a substantial share of overall sales, with the African region emerging as a key growth driver supported by strong export volumes and operational revenue contribution. TVS Motor aims to combine its global engineering expertise with localized execution to establish a scalable and sustainable presence in the market.
Under the campaign theme “Ride the Future,” TVS Motor is launching a diversified product portfolio designed to address different mobility needs including performance riding, daily commuting, delivery applications, and urban transportation. The lineup includes performance motorcycles such as the TVS Apache RR 310 and TVS Apache RTR 200, commuter and utility models including the TVS Raider 125, Trak 150, HLX 125 4G and HLX 150X, along with the TVS NTORQ 125 scooter targeted at urban mobility users.
The company highlighted that its immediate focus will be on expanding retail presence, strengthening after-sales service infrastructure, and enhancing brand visibility across South Africa. The strategy is expected to support long-term growth while contributing to the development of the region’s evolving mobility ecosystem.