Key Highlights
- Arvind Fashions to acquire Flipkart’s entire 31.25 percent stake in Arvind Youth Brands.
- The acquisition is valued at ₹135 crore on a fully diluted basis.
- Arvind Youth Brands will become a wholly owned subsidiary after completion.
- The deal strengthens Arvind Fashions’ control over the Flying Machine brand.
- Flying Machine will continue to be sold on Flipkart and other digital platforms.
Arvind Fashions Limited has announced plans to acquire the entire stake held by Flipkart India Private Limited in Arvind Youth Brands Private Limited for ₹135 crore. The acquisition will result in Arvind Youth Brands becoming a wholly owned subsidiary of Arvind Fashions.
The transaction involves the purchase of Flipkart’s 31.25 percent shareholding on a fully diluted basis and follows the signing of a share purchase agreement between the two parties. The move marks a strategic consolidation of Arvind Fashions’ youth-focused portfolio, particularly its flagship denim brand, Flying Machine.
Over the past five years, Flying Machine has significantly strengthened its presence across digital channels, benefiting from its partnership with the Flipkart Group. The collaboration helped the brand emerge as a leading casual wear label for India’s fashion-conscious youth on online platforms.
Commenting on the development, the management of Arvind Fashions indicated that while ownership will now be fully consolidated, the long-standing relationship with Flipkart will continue. Consumers will still be able to purchase Flying Machine products on Flipkart platforms, alongside availability on other digital marketplaces and portals.
Flying Machine, with a legacy spanning over four decades, is one of India’s well-known denim brands and has maintained a strong digital retail presence for more than ten years. The brand is recognised for its youth appeal and design-led approach, with reach across metropolitan cities as well as tier-II markets.