Key Highlights
- Creative Newtech Limited signs a Brand License Agreement with AT&T Intellectual Property, LLC, USA.
- The agreement allows Creative Newtech to manufacture, market and commercialise specified products under the AT&T brand.
- The licensed portfolio includes containment systems, copper systems, fibre systems and structured cabling systems.
- The agreement covers data centre solutions, including specialised switches, routers and racks.
- The portfolio also includes outside plant (OSP) systems, building management systems and active networking products.
- The agreement provides opportunities to expand AT&T-branded products across India, Southeast Asia, the Middle East, Africa, New Zealand and Australia.
- Product launches and geographical expansion will take place in phases, subject to agreement terms and applicable approvals.
- The partnership expands Creative Newtech’s Brand Business into technology infrastructure solutions.
Creative Newtech Limited has entered into a strategic Brand License Agreement with AT&T Intellectual Property, LLC, USA, to manufacture, market and commercialise specified technology infrastructure products under the globally recognised AT&T brand. The agreement, announced on November 12, 2026, marks Creative Newtech’s expansion into technology infrastructure solutions and adds a new segment to its Brand Business portfolio.
Under the agreement, Creative Newtech has received a licence to use AT&T trademarks and trade dress for the manufacturing, marketing, commercialisation and sale of specified licensed products. The partnership is expected to create opportunities for the company to develop and expand its AT&T-branded technology infrastructure portfolio across designated domestic and international markets.
The licensed product portfolio will cover several technology infrastructure categories, including containment systems, copper systems, data centre solutions, fibre systems, outside plant (OSP) systems and structured cabling systems. The data centre portfolio will also include specified networking and connectivity products such as specialised switches, routers and racks.
The agreement also covers opportunities in areas such as building management systems, active networking and other related infrastructure solutions, according to the company’s announcement. These products are intended to support connectivity requirements, enterprise networking and network infrastructure deployment.
Creative Newtech to Expand AT&T-Branded Products Across International Markets
The licensing agreement provides a framework for Creative Newtech to introduce and commercialise AT&T-branded technology infrastructure products across India, Southeast Asian countries, the Middle East, Africa, New Zealand and Australia.
The product launches and geographical expansion will take place in phases, subject to the terms of the agreement and applicable approvals. The company plans to leverage its existing capabilities in product sourcing, manufacturing partnerships, market development, channel management and commercialisation to establish the licensed product portfolio across these regions.
The partnership comes amid increasing investments in digital connectivity, enterprise networking and data centre infrastructure. Growing requirements for networking equipment, fibre connectivity and structured cabling solutions are creating opportunities across the technology infrastructure industry.
Strategic Expansion of Creative Newtech’s Brand Business
The agreement represents an expansion of Creative Newtech’s Brand Business beyond its traditional technology distribution activities. The company aims to strengthen its brand licensing and development operations by adding technology infrastructure products to its existing portfolio.
Creative Newtech has experience in helping global technology brands enter and expand across markets through distribution networks, product sourcing, marketing strategies and channel management. The company intends to utilise these capabilities to develop the AT&T-branded product portfolio across the designated territories.
The company has identified portfolio diversification, brand-led growth, international market expansion and long-term business development as key strategic opportunities arising from the agreement.
Management Commentary on AT&T Partnership
Commenting on the development, Ketan Patel, Chairman and Managing Director of Creative Newtech Limited, said the agreement represents an important addition to the company’s Brand Business portfolio.
He stated that the company intends to use its experience in technology distribution, market development and commercialisation to develop the licensed product categories. He also highlighted brand licensing and brand development as important components of the company’s broader growth strategy.
Kelly C. Marlar, Vice President and Managing Director of AT&T Intellectual Property, LLC, said Creative Newtech’s experience in market development, product sourcing and channel management would support the expansion of the AT&T-branded portfolio across the designated markets.
She also highlighted technology infrastructure as a complementary area to AT&T’s established presence in connectivity and networking, adding that the licensed products would be required to meet the company’s quality standards and brand guidelines.