Key Highlights
- RediffPay has received final TPAP approval to operate on the UPI network.
- Closed User Group testing has started ahead of the public launch.
- The platform combines UPI payments with savings investment and credit features.
- Credit Line on UPI will allow merchant payments of up to ₹1 lakh per day.
- Infibeam Avenues is backing RediffPay as part of its consumer fintech expansion.
Rediff.com India Ltd has begun Closed User Group testing for its upcoming UPI-based payments platform, RediffPay, marking a significant step toward its public launch in India. The development follows regulatory approval to operate as a Third Party Application Provider on the Unified Payments Interface network.
RediffPay is being launched under the strategic direction of Infibeam Avenues Limited, which holds a controlling stake in Rediff.com India Ltd. The move aligns with Infibeam Avenues’ broader plan to expand from enterprise payment infrastructure into consumer-facing digital financial services.
The platform is positioned as a financial wellness–focused UPI application. Along with core payment functions such as peer-to-peer transfers, merchant payments and bill settlements, RediffPay is designed to encourage better financial habits through access to savings and investment products including equities, mutual funds, fixed deposits and recurring deposits.
A key feature of the upcoming app is support for Credit Line on UPI. Eligible users will be able to make merchant payments of up to ₹1 lakh per day through pre-approved credit lines, improving access to short-term formal credit, especially for first-time and underbanked users.
Merchant onboarding will play a central role in RediffPay’s growth strategy. The platform plans to offer UPI QR code–enabled payment acceptance solutions for small, medium and large merchants across metros as well as Tier-2 and Tier-3 cities. This approach is expected to integrate digital payments with embedded credit options, strengthening merchant participation in the UPI ecosystem.
Axis Bank will act as the Payment System Provider bank for RediffPay. The initial rollout is expected to leverage Rediff’s existing digital user base, followed by a wider expansion through multilingual support and localised services aimed at users in semi-urban and rural regions.
With Infibeam Avenues providing fintech expertise and payment infrastructure support, RediffPay is positioned to scale as a consumer-focused digital payments platform. The initiative reflects Infibeam Avenues’ long-term strategy to deepen its presence in India’s rapidly growing UPI and digital payments market while contributing to broader financial inclusion goals.