Key Highlights
- Dabur India to invest approximately ₹60 crore to acquire a minority stake in RAS Beauty.
- Investment made through newly launched Dabur Ventures platform.
- RAS Beauty reported around ₹100 crore ARR with nearly 75 percent three year CAGR.
- RAS Beauty operates as a digital first luxury skincare brand focused on natural ingredients.
- Dabur Ventures has a planned capital allocation of ₹500 crore for new age D2C businesses.
Dabur India Limited has announced plans to acquire a minority stake in luxury skincare company RAS Beauty Private Limited as part of its strategic expansion into high growth direct to consumer brands. The investment, valued at approximately ₹60 crore, marks the first transaction under the company’s newly launched investment arm, Dabur Ventures.
RAS Beauty, a Raipur based digital first skincare brand, was founded by Shubhika Jain along with Suramya Jain and Sangeeta Jain. The company focuses on “farm to face” luxury skincare products, including face elixirs, serums, and moisturisers developed using essential oils and nature derived active ingredients. The brand has built its positioning around clean sourcing, sustainability, and in house research and manufacturing capabilities.
The company has demonstrated strong growth momentum in recent years, reporting an annual recurring revenue of nearly ₹100 crore and achieving a three year compound annual growth rate of about 75 percent. High gross margins and increasing consumer demand for premium natural skincare products have supported its rapid expansion.
Dabur stated that the investment aligns with its long term strategy to participate in emerging consumer trends, particularly in premium and science backed natural beauty products. The company believes the luxury skincare segment is expected to witness strong growth over the coming decade, driven by rising consumer preference for clean and sustainable personal care solutions.
RAS Beauty’s leadership noted that the partnership is expected to accelerate the brand’s omnichannel expansion, strengthen research and development capabilities, and support investments in brand building and talent development. The company aims to expand both domestic and global market presence while maintaining its focus on nature inspired formulations.