Key Highlights
- Ola Electric launches nationwide #EndICEAge campaign to accelerate electric vehicle adoption in India.
- Customers can receive benefits worth over ₹20,000 on Ola S1 scooters and Roadster motorcycles.
- Offer includes ₹10,000 cash discount and extended 8-year battery warranty valued up to ₹15,000.
- Campaign valid for three days until March 16, 2026 for new Ola electric two-wheeler buyers.
- Customers can upload petrol bills on social media for a chance to get petrol expenses reimbursed.
Ola Electric Mobility Limited has announced the launch of its nationwide #EndICEAge campaign, aimed at accelerating the transition from petrol-powered two-wheelers to electric mobility in India. The initiative seeks to highlight the rising cost and inconvenience associated with petrol vehicles while encouraging consumers to shift toward electric alternatives.
The Bengaluru-based electric vehicle manufacturer stated that the campaign will offer limited-period benefits worth more than ₹20,000 to customers purchasing new electric two-wheelers. The special promotional offers will be available for three days until March 16, 2026, and apply to buyers of the company’s Ola S1 electric scooters and Roadster electric motorcycles.
Under the campaign, customers will receive a ₹10,000 cash discount on eligible purchases. In addition, buyers will also benefit from an extended eight-year battery warranty, which the company values at up to ₹15,000. Ola Electric said the combined incentives are designed to provide both immediate savings and long-term reliability for customers transitioning from petrol vehicles to electric mobility.
As part of the initiative, the company has also introduced a #EndICEAge social media campaign encouraging customers to share their shift from petrol-powered vehicles to electric scooters or motorcycles. Buyers who purchase an Ola electric two-wheeler between March 14 and March 16, 2026 can upload their previous month’s petrol bills on social media platforms while tagging Ola Electric and using the campaign hashtag.
The company will select three entries each day, and the petrol expenses shown in those bills will be adjusted against the customer’s purchase payment. According to the company, the initiative aims to demonstrate the financial benefits of switching to electric mobility.
An Ola Electric spokesperson said that for decades India’s mobility ecosystem has been dependent on petrol-based transportation, which involves rising fuel prices and repeated visits to petrol stations. The spokesperson added that the company’s S1 scooters and Roadster motorcycles are designed to provide a cleaner, smarter, and more economical commuting solution, while the #EndICEAge campaign aims to accelerate the country’s shift toward electric mobility.
The company also recently introduced a Champions Edition of its flagship S1 Pro+ scooter powered by the 4680 Bharat Cell battery technology and the Roadster X+ motorcycle. The limited-edition models were launched to commemorate India’s third ICC Men’s T20 World Cup victory and will be available at Ola Electric stores and on the company’s website until the end of April 2026.
Ola Electric currently offers an expanding portfolio of Gen 3 S1 scooters and Roadster X electric motorcycles, as the company continues to focus on strengthening its electric vehicle lineup and promoting wider EV adoption across India.