Key Highlights
- PVR INOX launches new three-screen multiplex at DLF Midtown Plaza in West Delhi.
- Multiplex features 414 seating capacity with premium recliner options.
- Equipped with 4K projection, Dolby 7.1 surround sound, and advanced 3D technology.
- Located in Moti Nagar, catering to over 15,000 families in nearby residential areas.
- Includes lounge-style lobby, gourmet food options, and social spaces.
- PVR INOX now operates 114 screens across 28 properties in Delhi.
- Total North India presence stands at 486 screens across 103 properties.
PVR INOX Limited has announced the launch of a new luxury three-screen multiplex at DLF Midtown Plaza in Moti Nagar, West Delhi. The development marks a strategic expansion aimed at strengthening the company’s footprint in key urban micro-markets across North India.
The multiplex is positioned as a premium neighbourhood entertainment destination and is located near prominent residential hubs such as Punjabi Bagh, Kirti Nagar, and Rajouri Garden. The company stated that the property is expected to serve over 15,000 families in the surrounding areas.
Premium Viewing Experience with Advanced Technology
The newly launched multiplex houses three auditoriums with a total seating capacity of 414 seats. Two of the three screens are equipped with premium recliner seating, enhancing comfort for viewers.
Each screen features advanced projection systems with 4K visuals, while Dolby 7.1 surround sound technology delivers an immersive audio experience. The multiplex also includes next-generation 3D capabilities designed to provide improved depth and visual clarity.
Designed as a Lifestyle and Social Destination
Moving beyond traditional cinema formats, the property incorporates hospitality-inspired design elements tailored to evolving consumer preferences. The lobby has been designed as a lounge-style space with natural greenery, layered textures, and warm lighting to create a welcoming environment.
The cinema also features two food and beverage counters offering a curated selection of snacks and gourmet options. Seating clusters, including armchairs and sofa-style arrangements, have been introduced to enable visitors to relax and socialise before screenings.
Focus on Seamless Customer Experience
To enhance operational efficiency and customer convenience, the multiplex includes digital ticketing kiosks and streamlined entry systems. The design integrates aesthetics with functionality, aiming to deliver a seamless guest journey.
In addition to the cinema experience, the property will also feature a proposed gaming and entertainment zone, positioning it as a family-friendly destination designed to increase visitor engagement.
Management Commentary on Expansion Strategy
According to the company’s leadership, Delhi continues to remain a key market, and the new launch reflects its long-term strategy of investing in high-potential neighbourhood destinations. The company aims to transform cinemas into integrated social and cultural hubs offering elevated entertainment experiences.
Management also highlighted that evolving consumer preferences are driving demand for more immersive and holistic entertainment formats that combine design, technology, and hospitality.
Growing Screen Network in North India
With this launch, PVR INOX now operates 114 screens across 28 properties in Delhi. Its overall presence in North India has expanded to 486 screens across 103 properties, reinforcing its leadership position in the region’s exhibition industry.