Key Highlights
- PVR INOX launches a six-screen multiplex at Elegante Unity One Mall in Pitampura.
- Property developed under the company’s Asset Light Model.
- Total 792 seats with Luxe, P[XL], and themed mainstream auditoriums.
- Cinemas feature 4K Laser Projection and Dolby 7.1 Surround Sound.
- PVR INOX expands network to 1,767 screens across 355 properties.
PVR INOX Limited has announced the launch of a new six-screen multiplex at Elegante Unity One Mall, Netaji Subhash Place (NSP), Pitampura, Delhi. The cinema has been developed under the company’s Asset Light Model, which enables cost-effective expansion through shared investment.
The newly launched PVR INOX Cinemagic offers 792 seats and features two Luxe auditoriums, one P[XL] large-format screen, and three themed mainstream screens inspired by Forest, Galaxy, and Ocean concepts. All screens come equipped with 4K Laser Projection, Dolby 7.1 Surround Sound, and premium recliner seating to enhance the viewing experience.
The property is designed as a multi-experience destination, combining cinema with lifestyle and leisure elements. Visitors can access gourmet food options, gaming areas, a premium lounge, and lifestyle additions such as a nail bar and perfumery, creating an immersive social environment beyond movies.
Company executives stated that the opening brings luxury cinema to Pitampura for the first time and aligns with its approach of integrating entertainment, retail, and lifestyle. The launch also reflects PVR INOX’s broader strategy of expanding through both Asset Light and FOCO models in key urban centres.
With this addition, the company’s national presence has grown to 1,767 screens across 355 properties in 111 cities, strengthening its position as India’s largest film exhibition chain.