Key Highlights
- Waaree Energies Limited joins Rajasthan Royals as Main Principal Partner for the upcoming season.
- Waaree logo to feature on the front of matchday jerseys and training kits.
- Partnership aligns renewable energy leadership with cricket’s large fan base in India.
- Waaree operates with over 23 GW solar module capacity and 5.4 GW cell capacity globally.
- Company has presence across India and more than 25 international markets.
Waaree Energies Limited has entered into a strategic partnership with Rajasthan Royals, becoming the Main Principal Partner for the upcoming cricket season. As part of the agreement, the company’s brand logo will be prominently displayed on the front of the team’s official matchday jerseys as well as training kits.
The collaboration brings together a leading renewable energy company and one of India’s prominent cricket franchises, highlighting a shared focus on innovation, sustainability, and large-scale public engagement. The partnership aims to leverage cricket’s widespread appeal to promote awareness around clean energy and environmental responsibility.
Waaree Energies, established in 1990, has built a strong position in the renewable energy sector with a total solar module manufacturing capacity exceeding 23 GW and solar cell capacity of up to 5.4 GW. The company operates across India and has expanded its footprint to over 25 countries, offering solutions including solar panels, EPC services, battery energy storage systems, and green hydrogen technologies.
Commenting on the development, company leadership stated that cricket serves as a powerful platform in India to connect with millions of people, enabling the message of clean energy adoption to reach wider audiences. The partnership is expected to enhance visibility for sustainable energy initiatives while strengthening brand presence among consumers.
Rajasthan Royals management highlighted that the association reflects the franchise’s commitment to innovation and purpose-driven collaborations. The team believes that aligning with a renewable energy leader supports its broader vision of driving positive social impact through sport.
The partnership is also positioned to create long-term value by combining sports marketing with sustainability messaging, potentially influencing consumer behavior and encouraging the adoption of green energy solutions across communities.