Mumbai ,India :
– IndusInd Bank and its subsidiary, Bharat Financial Inclusion Limited, have entered into a Memorandum of Understanding (MoU) with the Uttar Pradesh State Government. The collaboration aims to enhance livestock healthcare management and welfare in the Western Uttar Pradesh region through their social initiative, the Bharat Sanjeevani Program. As part of this partnership, IndusInd Bank and its subsidiary will provide extensive operational assistance for the newly established Cow Sanctuary in Muzaffarnagar, along with doorstep tele-medicine and mobile veterinary services under the CSR umbrella – Sattvam.
– The Bharat Sanjeevani Program, a corporate social responsibility initiative by IndusInd Bank and its subsidiary Bharat Financial Inclusion Limited, aims to support the Cow Sanctuary in Muzaffarnagar, a significant project initiated by the Government of India. Initially dedicated to caring for 5,000 destitute cattle, the sanctuary will undergo phased expansions.
– Simultaneously, in partnership with the Harit Pradesh Milk Producer Company (HPMPC), endorsed by the National Dairy Development Board (NDDB), the program will introduce doorstep telemedicine and mobile veterinary services across seven districts of Western Uttar Pradesh: Muzaffarnagar, Meerut, Bulandshahr, Saharanpur, Hapur, Shamli, and Bijnor. Additionally, the initiative involves establishing a centralized call center in Muzaffarnagar, deploying professionals, medicines, and a mobile app for farmers. This comprehensive approach enables livestock farmers in these districts to access mobile veterinary services conveniently through a toll-free number.