Mamaearth, renowned for its toxin-free and natural personal care products in India, is excited to announce its collaboration with Swiggy Instamart for a special sampling initiative in Delhi NCR on the occasion of World Environment Day.
As part of this endeavor, Mamaearth will include complimentary seed samples with nearly 30,000 orders delivered through Swiggy Instamart on World Environment Day. This joint venture goes beyond a mere campaign. It underscores the shared commitment of both brands to environmental responsibility and sustainability. Recognizing the significance of small yet impactful actions, the brand aims to inspire the new generation of consumers to embark on their sustainability journey from the comfort of their homes.
The ultimate vision is a future where every household nurtures a flourishing garden, every individual embraces an eco-conscious and sustainable lifestyle. Mamaearth selected Swiggy Instamart as its partner to leverage their extensive reach and engage a broad audience, thereby promoting sustainability and eco-conscious living on a larger scale.
Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer Limited, remarks, “At Mamaearth, we believe in the transformative power of doing good. Through our collaboration with Swiggy Instamart on World Environment Day, we’re thrilled to connect with our consumers and urge them to join our mission of sowing seeds of positivity and effecting change for the planet. Beyond the simple act of planting seeds, we aim to spark a sense of empowerment, demonstrating how these small actions can collectively lead to significant positive impact.”
Anirban Roy, VP – Category, Growth & Revenue at Swiggy Instamart, adds, “We’re delighted to join hands with Mamaearth for this meaningful initiative on World Environment Day. By including complimentary seed samples with 30,000 orders through Swiggy Instamart, we aim to inspire our customers to take small yet impactful steps towards sustainability. This partnership not only underscores our shared dedication to environmental stewardship but also empowers our customers to contribute to a greener future right from their own homes. Together, we believe we can make a substantial difference in promoting eco-conscious lifestyles and fostering a more sustainable planet.”