Ola Electric, India’s top pure-play EV company, has launched its ‘Network Partner Program’ to enhance electric vehicle adoption in tier-2 and tier-3 cities. The program has already onboarded 625 partners and aims to reach 1,000 by the festive season. Additionally, Ola plans to expand to 10,000 partners for sales and service by the end of 2025.
This initiative allows for quicker scaling with minimal investment from partners, giving Ola a competitive edge over traditional dealerships. With nearly 800 company-owned stores, the program will boost its presence to around 1,800 touchpoints in time for the upcoming festive season.
Ola Electric’s ‘Network Partner Program’ aims to boost EV adoption by onboarding partners nationwide and enhancing the sales and after-sales experience. This program will also support the upcoming Roadster motorcycle portfolio, furthering EV penetration in the motorcycle market.
Ola’s S1 portfolio includes six models at various price points, with the premium S1 Pro and S1 Air priced at ₹1,34,999 and ₹1,07,499, respectively. The mass-market S1 X+ starts at ₹89,999, while the S1 X series ranges from ₹74,999 to ₹101,999. The new Roadster series features models priced from ₹74,999 to ₹1,99,999, incorporating innovative technology and performance enhancements.
Bhavish Aggarwal, Chairman and MD of Ola Electric, announced that the Network Partner Program will enhance their successful D2C model, requiring minimal capital from partners and enabling rapid scaling. He emphasized that while company-owned stores will anchor their sales and service network, this program will expand their EV presence in urban and rural markets. Ola aims to have 10,000 Network Partners nationwide by the end of next year to accelerate EV adoption.