Castrol, a renowned lubricant brand and subsidiary of the BP group, has revealed its collaboration with the Mumbai Indians (MI) as the ‘Official Performance Partner’ for the forthcoming cricketing league, set to commence on March 22, 2024. This partnership highlights Castrol’s longstanding tradition of associating with some of the world’s most prestigious sporting events. Notably, Castrol’s recent sponsorship with JioCinema for streaming the 2023 TATA Indian Premier League as an associate sponsor demonstrates its commitment to premier sports events.
As the Official Performance Partner of the Mumbai Indians, the logos of BP and Castrol will prominently adorn the lead leg of all players’ official gear throughout the 2024 season. With a century-long legacy of delivering performance-oriented products and services, BP and Castrol’s collaboration with the Mumbai Indians, a globally recognized franchise known for its consistent and outstanding performances, strongly resonates with the brands’ core principles.
Mr. Rohit Talwar, Vice President and Head of Marketing at Castrol India Limited, expressed his excitement, stating, “We are delighted to partner with the Mumbai Indians, a team synonymous with excellence in the esteemed cricketing league. With seven championships to their credit, MI embodies high performance in cricket. Their relentless pursuit of excellence reflects Castrol’s dedication to high-performance lubricants. This partnership underscores our commitment to providing nothing but the best to our customers, and we wholeheartedly support the team in their tournament endeavors.”
A spokesperson for the Mumbai Indians remarked, “We are thrilled to welcome Castrol and BP to join us. Their global market leadership, combined with our extensive fan base, offers a unique opportunity for them to connect with a captive audience through the MI partnership.”
This collaboration with a prestigious team marks a significant milestone for Castrol as it embarks on an innovative journey anchored in technology. With a steadfast belief in the sustained demand for mobility solutions for internal combustion engines and a commitment to introducing cutting-edge products for India’s growing EV segment, Castrol aims to engage with a broader audience and reaffirm its position as the preferred choice for advanced performance lubricants and services.