Key Highlights
- PVR INOX launches India’s first-ever luxury dine-in cinema at M5 ECity Mall in Bengaluru.
- The new multiplex features chef-curated gourmet dining served directly to viewers’ seats.
- Guests can enjoy multiple themed Food and Beverages brands such as Crosta, Cine Café, and Wokstar.
- Each auditorium includes Dolby Atmos, DTS:X, Dolby 7.1 sound, and 4K Laser projection.
PVR INOX Limited has introduced India’s first luxury dine-in cinema at the newly opened M5 ECity Mall in Bengaluru, marking a significant milestone in the country’s film exhibition landscape. This new concept combines blockbuster entertainment with fine dining, creating a unique experience where guests can enjoy gourmet meals curated by professional chefs—without leaving their seats.
The dine-in format transforms the traditional movie-going experience into a full-fledged lifestyle event, allowing patrons to choose from a diverse menu of in-house food and beverage brands. Offerings include Crosta for artisanal pizzas, Cine Café for coffee and light snacks, Wokstar for Asian street food, and Dogfather for gourmet hot dogs, among others. Visitors can also explore Local Street, a brand celebrating regional Indian flavors.
The cinema’s design promotes comfort and social interaction, featuring lounge-style foyers, café seating, and in-auditorium dining service. This aligns with PVR INOX’s “Youthification” initiative, which aims to cater to digital-first, experience-driven audiences by integrating entertainment, food, gaming, and relaxation into one destination.
Ajay Bijli, Managing Director of PVR INOX Limited, stated that the launch represents a new era of cinema, combining immersive technology and curated dining under one roof. Aamer Bijli, Lead Specialist – Innovation, Film Marketing & Digital Programming, added that the M5 ECity Mall multiplex redefines what a cinema can offer by merging entertainment, dining, and social experiences.
Technologically, the multiplex is equipped with advanced systems such as Dolby Atmos, DTS:X, Dolby 7.1 surround sound, and 4K Laser projection. The Big Pix auditorium features RealD 3D and Samsung ONYX LED screens for exceptional visual clarity, while the CLUB auditoriums provide luxury seating and next-level comfort.
With this launch, PVR INOX now operates 580 screens in South India and 1,757 across India and Sri Lanka. The company continues to push boundaries in redefining cinema as a blend of entertainment, hospitality, and innovation.