Mumbai, India :

– PVR INOX, India’s largest and most prestigious cinema exhibitor, is poised to revolutionize Mumbai’s cinematic landscape with the launch of its first standalone IMAX with Laser theatre at INOX EROS, Churchgate. This transformation represents a significant upgrade for the iconic 86-year-old EROS cinema, positioning it as the premier destination in the city for an unparalleled, technologically advanced cinematic experience. The state-of-the-art cinema boasts a seating capacity of 305 and is equipped with IMAX with Laser technology, featuring next-generation laser projection and a multi-channel sound system exclusive to IMAX theatres, ensuring a truly immersive viewing experience.

– With the inclusion of INOX EROS, PVR INOX will now boast its 5th IMAX Screen in Mumbai and the 23rd across its national circuit, thereby enhancing the company’s presence in Maharashtra with a total of 253 screens across 53 properties. In Western India, the screen count rises to 346 across 78 properties, underscoring the brand’s dedication to delivering exceptional cinema experiences to audiences throughout the region.

– IMAX with Laser stands out due to its 4K laser projection system, which incorporates a new optical engine and a range of exclusive IMAX technologies. This setup ensures crystal-clear images, enhanced resolution, deeper contrast, and the most vivid, lifelike colors ever seen on-screen. Coupled with its expansive screen, precisely aligned speakers, and patented DMR (Digital Media Remastering) technology, IMAX with Laser redefines the cinema experience, immersing viewers in the story and making them feel as though they are part of the action themselves.

– With this recent launch, PVR INOX has solidified its position as the largest multiplex network operator, boasting a total of 1,713 screens spread across 361 properties in 113 cities, spanning both India and Sri Lanka.


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