Castrol, a subsidiary of the BP Group and a leading global lubricant manufacturer, announces its strategic collaboration with renowned Bollywood superstar Shah Rukh Khan as its brand ambassador. This partnership underscores Castrol India’s commitment to delivering high-quality lubricants.
Over the next two years, Shah Rukh Khan will be featured in digital, print, and television campaigns for BP and Castrol, showcasing their diverse range of products.
Mr. Sashi Mukundan, President of BP India and Senior Vice President of the BP Group, expressed, “Our partnership with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This reflects our shared values of performance, reliability, and sustainability.”
Mr. Sandeep Sangwan, Managing Director of Castrol India Limited, added, “This collaboration highlights Castrol’s commitment to innovation and excellence, echoing the actor’s illustrious career. With Shah Rukh Khan onboard, our commitment to enhancing vehicle performance is further emphasized.”
Shah Rukh Khan’s extensive three-decade career and passion for automobiles resonate with Castrol’s ethos of continuous improvement. His involvement strengthens the alignment with Castrol.
Expressing his excitement, Shah Rukh Khan stated, “I am delighted to partner with Castrol, a brand I’ve long admired for its dedication to performance. As an automobile enthusiast, I believe Castrol’s commitment perfectly matches my pursuit of excellence. Together, we aim to inspire and empower drivers to relish the joy of the open road. I look forward to embarking on this journey together.”
This collaboration reflects Castrol’s forward-looking vision centered on innovation and technology. With Shah Rukh Khan as its brand ambassador, Castrol India aims to expand its audience reach and maintain its position as a premier provider of advanced lubricants and services.