NODWIN Gaming, a leader in gaming and esports and a subsidiary of Nazara Technologies (BSE: NAZARA), has announced the acquisition of 93% of AFK Gaming Pvt. Ltd. for INR 7.6 Crores, subject to closing formalities.
AFK Gaming, a prominent esports media company, will become a wholly owned subsidiary of NODWIN. This acquisition significantly strengthens NODWIN’s capabilities in esports content production, distribution, marketing, and PR services, positioning it as a comprehensive, one-stop-shop for brands and publishers in the esports and gaming industry.
Founded in 2012, AFK Gaming has been a key player in India’s gaming media landscape, offering the latest industry updates and bespoke marketing services through its agency, Max Level. Max Level has worked with top brands like ASUS ROG, KRAFTON, and the Saudi Esports Federation.
As part of the acquisition, the founders of AFK Gaming will become shareholders in NODWIN and contribute to strategic initiatives, product development, and marketing services. This acquisition also completes NODWIN’s original strategic investment in AFK from 2017, marking a full integration of the company into NODWIN’s ecosystem.
This acquisition aligns with NODWIN’s continued expansion, following recent strategic moves including acquisitions of Trinity Gaming India, Comic Con India, Freaks 4U Gaming, Publishme, Branded, and Ninja Global.