K2V2, a prominent PropTech company, delivers enterprise technology through its flagship product, Sell.do, which serves over 650 developers. Sell.do combines Gen AI and CRM to enhance efficiency in marketing, sales, commerce, service, and customer success, improving interactions between brands and customers by streamlining property searches, visit scheduling, rent payments, and service requests.
Aurum PropTech’s strategic realignment of K2V2 aims to consolidate its distribution business and sharpen its focus on core technology. This realignment provides several benefits: it improves profitability by focusing on more scalable tech offerings, enhances cash flow with a more efficient working capital cycle, and increases talent efficiency with a 40% rise in revenue per team member.
The move also underscores Aurum’s commitment to entrepreneurship, with two out of three K2V2 founders dedicated to scaling the technology business. Additionally, Aurum’s equity stake in K2V2 increases to 83.6% for INR 24 crore, boosting growth potential. Finally, the realignment creates synergies for an international go-to-market strategy, leveraging core tech offerings for global real estate solutions.
Commenting on the acquisition, Mr. Onkar Shetye, Director of Aurum PropTech, stated, “The realignment of K2V2 will fortify our distribution cluster with essential elements of fundamentally sound and sustainable businesses. This move enhances revenue, profitability, and cash flow efficiency, while providing proven scalability and leadership. It will drive growth within the Aurum PropTech ecosystem and propel us into the next phase of scaling our business.”
On July 23, 2021, Aurum PropTech approved the acquisition of a 51% equity stake in K2V2 in tranches, with the first tranche of 44% acquired for 18 Crore INR. Between August 29, 2022, and June 30, 2024, Aurum provided 10 Crore INR in convertible debt and incubated the businesses ‘BeyondWalls’ and ‘Kylas’ under the leadership of Vikram Kotnis. On September 12, 2024, Aurum PropTech increased its shareholding in K2V2/Sell.do to 83.6% and retained a 15% shareholding in Kylas SPV. Additionally, the business of ‘BeyondWalls’ was sold to a separate SPV owned by Vikram and others. From September 15, 2024, to March 31, 2026, Aurum will receive repayment from K2V2 based on its cash flow, amounting to 4 Crore INR.