EaseMyTrip’s expansion into Brazil, Saudi Arabia, and the U.S. reflects its strategy to enter high-growth international markets. The company has established two wholly owned subsidiaries Easy Trip Planners Do Brasil Ltda. in Brazil and Easy Trip Planners Limited in Saudi Arabia positioning itself to tap into tourism sectors projected to see significant growth. This move comes as global travel demand continues to rise, presenting opportunities to increse market share and revenue.
Brazil’s travel market, valued at $21.6 billion in 2023, is expected to grow to $22.3 billion by 2028. Meanwhile, Saudi Arabia’s tourism sector is forecasted to reach $53.2 billion in 2024, with an annual growth rate of 8.4%, leading to a projected $110.1 billion by 2033. By entering these markets, EaseMyTrip is aiming to capture a portion of this growth, though success will depend on factors such as competition, pricing strategies, and local consumer preferences.
The company has also expanded its presence in the UAE by investing in two new subsidiaries: Ease My Trip Tours L.L.C (EMT Tours) and Ease My Trip Holiday Homes L.L.C (EMT Holiday). With the UAE’s tourism sector expected to contribute AED 236 billion ($64.3 billion) to the economy in 2024 12% of the country’s GDP there is a clear demand for both tour operations and vacation rentals. How well EaseMyTrip competes in these segments will determine its ability to sustain long-term growth in the region
In the U.S., EaseMyTrip has invested in EaseMyTrip USA to strengthen its presence in a travel industry projected to generate a record $2.36 trillion in economic contributions. The U.S. market is highly competitive, with well-established travel platforms dominating the space. EaseMyTrip’s ability to gain traction will depend on its ability to differentiate itself, attract customers, and navigate regulatory and operational challenges in one of the world’s largest tourism economies.