GRM Overseas Limited, a leading name in India’s FMCG sector, announces the launch of its new strategic platform, 10X Ventures. This innovative initiative is designed to drive growth by focusing on digital-first D2C brands, lifestyle brands, and incubation opportunities. By harnessing GRM’s extensive infrastructure and entrepreneurial spirit, 10X Ventures aims to enhance net sales and margin growth.
The platform has several key objectives. It will work on revitalizing and relaunching smaller, underdeveloped brands within GRM’s portfolio to unlock their full potential and boost their market appeal.
Additionally, 10X Ventures will nurture smaller acquisitions, providing the support needed to scale them up to GRM’s core platforms. The platform will also invest in lifestyle and wellness brands, aligning with evolving consumer trends and preferences. Finally, 10X Ventures will target Millennials and Gen Z, focusing on their interests in health, sustainability, and digital engagement to build strong consumer loyalty.
In its initial phase, the fund will invest ₹200 crore through a mix of cash and equity swaps, targeting acquisitions between ₹20 crore and ₹40 crore. GRM’s robust teams in marketing, distribution, sales, and supply chain will treat each brand like a startup, focusing on rapid innovation to swiftly adapt to market trends and consumer preferences.