Mamaearth has partnered with Zepto, India’s fastest-growing consumer platform, to kickstart 2025 by promoting sustainability. For every Mamaearth product ordered on Zepto, a tree will be planted on behalf of the consumer. This collaboration merges Zepto’s 10-minute delivery service with Mamaearth’s sustainability mission, making it easier for consumers to make eco-conscious choices.
The campaign’s film taps into the spirit of New Year’s resolutions, evoking nostalgia around tree planting and showcasing how a simple order can contribute to a greener planet. Anuja Mishra, EVP of Mamaearth, emphasized the power of small actions for big impact, while Zepto’s Chandan Mendiratta highlighted the simplicity of the initiative.
Since 2020, Mamaearth’s Plant Goodness initiative has seen over 8,00,000 trees planted across India. This partnership with Zepto makes sustainable living more accessible, turning routine purchases into meaningful environmental acts. The campaign will run for a limited time, aiming to raise awareness and drive action towards a sustainable future.