Max Factor, the iconic Hollywood makeup brand known for its rich legacy of innovation, is making its debut in the physical retail market in India through a strategic partnership with House of Beauty and Shoppers Stop.
This collaboration represents a significant milestone in House of Beauty’s transformative journey, leveraging Shoppers Stop’s extensive retail network and customer base to offer a premium shopping experience.
By the end of the year, Max Factor will be available in 70 Shoppers Stop locations across major cities such as Delhi, Mumbai, Bengaluru, and Chennai, broadening its reach and enhancing accessibility. This move will strengthen Max Factor’s foothold in the Indian market.
The partnership will showcase exclusive Max Factor products, including new launches and limited-edition collections. Customers will benefit from a distinctive in-store experience, with the opportunity to interact with and test the products, creating a more personalized shopping journey.
Max Factor and Shoppers Stop are teaming up to enhance shopping in India with events like workshops, influencer meet-and-greets, and sampling. The partnership will introduce Max Factor products in 70 Shoppers Stop stores and offer personalized consultations, loyalty rewards, and interactive activities.
Biju Kassim, CEO Beauty at Shoppers Stop, said, “We’re excited to bring Max Factor to India, leveraging our retail network to elevate the beauty experience and build a loyal customer base.”