Machilipatnam, Andhra Pradesh : PVR INOX, renowned as India’s largest and most upscale cinema exhibitor, has introduced its inaugural multiplex at Varam Central Mall in Machilipatnam, Andhra Pradesh. Accommodating up to 872 guests, this marks PVR INOX Limited’s debut in Andhra Pradesh post-merger.
The new multiplex introduces state-of-the-art 3D Freedo light technology to enhance the movie-watching experience, accompanied by plush recliner chairs for optimal comfort. Equipped with cutting-edge Dolby ATMOS Audio and 2K projectors, patrons are assured of top-notch auditory experiences. Noteworthy is the inclusion of Next Gen 3D screens for an immersive cinema experience.
Mr. Ajay Bijli, Managing Director of PVR INOX Limited, expressed his enthusiasm for venturing into Machilipatnam, acknowledging the city’s cultural vibrancy. He emphasized the convenience of the cinema for locals and its contribution to local entertainment. The interiors of the cinema are as captivating as the films it screens, featuring sophisticated aesthetics and distinct color schemes in each auditorium.
Mr. Sanjeev Kumar Bijli, Executive Director of PVR INOX Limited, conveyed his excitement for the multiplex’s launch, underscoring its significance as a contemporary entertainment hub in Machilipatnam. He reiterated PVR INOX’s dedication to delivering advanced technology, luxurious comfort, and a diverse range of F&B options to audiences in emerging markets.