Key Highlights
- OnMobile partners with Dialog Axiata as Master Aggregator for VAS portfolio
- Master Aggregator platform to unify entertainment, gaming, infotainment and education services
- OnMobile to manage full VAS ecosystem including billing, support, analytics and integration
- Partnership to enhance customer engagement and enable faster service scalability in Sri Lanka
Bengaluru, September 22, 2025 – OnMobile Global Limited, a global leader in mobile gaming and entertainment, has entered into a strategic partnership with Dialog Axiata PLC, Sri Lanka’s top connectivity provider. Under this agreement, OnMobile will act as the Master Aggregator for Dialog’s Value-Added Services (VAS) portfolio, strengthening the long-standing collaboration between the two companies.
The Master Aggregator platform is aimed at consolidating entertainment, mobile gaming, infotainment, and education services into a unified ecosystem. This model eliminates operational silos, ensures regulatory compliance, and simplifies payout processes for third-party content providers. It also enables Dialog to focus on expanding its VAS offerings and accelerating business growth.
OnMobile will manage the complete VAS ecosystem for Dialog, covering technical integration, billing, customer lifecycle management, support, and analytics. With this end-to-end solution, Dialog will be able to deliver personalized content, enhance engagement across prepaid and postpaid customers, and scale its services more efficiently.
Speaking on the partnership, Bikram Sherawat, President & COO of OnMobile Global Ltd., said that the collaboration highlights a major industry shift toward unified platforms that streamline operations and drive measurable outcomes. He emphasized that the Master Aggregator model provides Dialog with a one-stop solution to expand its VAS portfolio, act on real-time insights, and build long-term digital growth.
Adding to this, Viranga Seneviratne, Head of ICT and Platforms Business at Dialog Axiata PLC, stated that adopting the Master Aggregator model was a strategic step. According to him, OnMobile’s platform and expertise offer sharper execution, improved visibility, and the agility needed to meet evolving customer demands. He further noted that the collaboration will make Dialog’s VAS business more intelligent and future-ready.