Thomas Cook (India) Limited, a leading omnichannel travel services provider, and its group company, SOTC Travel, have unveiled an AI-powered platform designed to streamline the process of planning, checking availability, and booking customized holidays.
Initially rolled out to sellers, this platform will soon be accessible to end customers through the company websites, thomascook.in and sotc.in, as well as the company apps.
Traditionally, creating a customized travel program has been a complex and time-consuming task for holiday experts, involving research, itinerary creation, pricing, and booking, often requiring coordination with multiple suppliers and taking between 48 to 72 hours or more.
The new AI-based platform from Thomas Cook and SOTC simplifies this process, allowing for seamless trip planning in under 10 minutes.
Utilizing advanced Deep Learning and AI algorithms, the platform offers intelligent recommendations that tailor travel itineraries to individual preferences. With access to a global network of partners for flights, hotels, experiences, and transportation, the platform ensures that holiday planning and booking are more personalized and efficient than ever.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa at Thomas Cook (India) Limited, remarked, “Today’s Indian consumers increasingly seek personalized, tailor-made travel experiences that reflect their individual preferences. In line with our digital-first strategy, I’m excited to introduce our new AI-powered platform. This tool will allow customers to plan, check availability, and book customized holidays in real-time. It will enable both our team and our customers to create highly personalized travel programs within minutes. By leveraging this advanced AI technology, we are set to revolutionize travel planning and enhance our customer experience.”
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