Bengaluru , India : TVS Motor Company (TVSM), a prominent global automaker specializing in the two and three-wheeler segments, has announced a significant milestone with its best-selling TVS HLX line of two-wheelers surpassing 3.5 million customers in international markets. Initially introduced in Africa a decade ago, the TVS HLX line is now available in 50 countries spanning Latin America, Africa, and Asia. In appreciation of its customers, the company has launched the TVS HLX 150F, featuring the powerful yet efficient ecothrust engine, enhanced safety features, superior suspension, and refreshed styling with new graphics and vibrant colors.
The TVS HLX 150F is prioritizing safety with several features, including:
- Trapezoidal LED headlights for enhanced brightness and energy efficiency, ensuring better visibility.
- A pillion handle rail for improved grip, along with a rear load carrier.
- Tubeless tires for lightweight and stability.
- A semi-digital speedometer that seamlessly combines analogue and digital technology for easy and precise readings.
- Front disc brakes for enhanced braking performance.
- Additionally, the TVS HLX 150F features new graphics, offering a selection of three vibrant colors along with a striking bold black theme. Furthermore, it includes an eco-charging port and introduces a new seat style for enhanced comfort. Equipped with the eco thrust engine featuring IOC technology, this model promises improved power, fuel economy, and extended engine lifespan, resulting in reduced maintenance and greater savings for the rider.
Rahul Nayak, Vice President of International Business at TVS Motor Company, remarked, “TVS HLX has earned the trust of 3.5 million customers, becoming an integral part of their daily lives. Introduced in 2013, it reached one million customers within six years. Over the following four years, despite the challenges posed by the pandemic, its customer base more than doubled. We are incredibly grateful to our customers, business partners, employees, and all stakeholders for their unwavering confidence in TVSM’s engineering, quality, and service standards. To commemorate this milestone, we are proud to launch the TVS HLX 150F—a product shaped by invaluable insights provided by our customers.”
TVS Motor Company (TVSM) is renowned worldwide for its engineering excellence, innovation, and commitment to quality. Its products are currently available in more than 80 countries across Asia, Africa, Latin America, and Europe. Notably, exports account for nearly 25% of the company’s overall business, underscoring the high quality and technological superiority of its offerings, as well as its robust research and development capabilities.