INDIA:
- Nazara Technologies Limited, an India-based diversified gaming and sports media platform, has officially declared that its board has given the green light for the acquisition of a 10.77% stake in Kofluence Tech Private Limited (“Kofluence”). This acquisition will be executed through a share swap arrangement with certain existing investors of Kofluence.
- Pursuant to the share swap transaction, the Company is proposing to issue 3,71,637 Equity Shares at a price of Rs. 872.15/- per Equity Share aggregating to Rs. 32,41,23,210 (Rupees Thirty-Two Crores, Forty-One Thousand lakhs, Twenty-Three thousand, two hundred and nine only) (“Issue”) by way of preferential issue on private placement basis to the Sellers.
- Kofluence stands out as India’s premier Marketing-Tech platform driven by Social Media Influencers, boasting a network of over 600,000 registered creators spanning platforms such as Instagram, YouTube, Facebook, LinkedIn, and Twitter, encompassing a diverse range of 20+ languages. Positioned as a comprehensive Full Stack Marketing platform, Kofluence addresses performance metrics throughout the marketing funnel, including creating Awareness, Interest, Desire, and Action. With a rich portfolio of collaboration, Kofluence has partnered with over 500 marquee clients across more than 20 sectors, playing a pivotal role in helping brands derive value through engagement with social media creators.
- The collaboration between Nazara Technologies and Kofluence is geared towards introducing an influencer-driven game discovery platform. This innovative initiative leverages influencers to promote Nazara’s games across diverse social media platforms. Influencers have the flexibility to customize their content to align with the preferences of their audience, generating excitement around new releases and encouraging downloads. This strategy not only boosts the visibility of Nazara’s games but also facilitates targeted marketing and provides direct performance feedback, thereby aiding in the effective penetration of various market segments.