Bengaluru, India : Ace Turtle, India’s top technology-native retail company, and Shoppers Stop, the country’s premier omni-channel fashion and beauty destination, have unveiled the launch of Dockers, a leading global khaki brand. The versatile and timeless men’s collection from Dockers will now be accessible at 15 Shoppers Stop stores and online at shoppersstop.com, marking a noteworthy achievement for both brands.
The Dockers collection at Shoppers Stop showcases a meticulously curated array of clothing and accessories tailored for today’s modern Indian consumers. From chinos and shirts to sweaters and jackets, each piece epitomizes Dockers’ dedication to quality craftsmanship, innovative materials, and timeless design. Whether navigating the urban landscape or venturing into uncharted territories, Dockers empowers individuals to embrace their true selves with confidence and style.
Mr. Kavindra Mishra, Customer Care Associate, Executive Director, and CEO of Shoppers Stop Ltd, commented on the launch, stating, “It has been our ongoing mission to provide premium brands to Indian consumers. Our strategic collaboration with Ace Turtle to introduce Dockers underscores our commitment to curating top-notch brands for our customers. Dockers embodies a timeless fusion of quality and style that resonates with the evolving preferences of today’s modern Indian consumer. The Dockers collection will strongly appeal to those who value timeless classics with a contemporary twist.”
Nitin Chhabra, CEO of Ace Turtle, the exclusive licensee of Dockers in India, shared his perspective, saying, “We are thrilled to partner with Shoppers Stop to reach a broader audience across the country. Shoppers Stop’s expansive reach and brand recognition, combined with Dockers’ global allure, create a winning formula for success. We intend to leverage our innovative technology-driven operating model and expertise in omnichannel commerce to introduce Dockers to millions of Indian consumers through relevant online and offline channels. Our tech-enabled nationwide reach, data-driven approach, and deep understanding of consumers aim to unlock new opportunities in the dynamic Indian fashion retail market.”