Archies, a long-standing name in the social expression industry, is embarking on a new journey by entering the quick commerce sector. Traditionally known for its greeting cards and gift wraps, Archies achieved ₹6 crore in sales last year through platforms like Blinkit, Zepto, and Swiggy Instamart. The brand aims to reach ₹15-18 crore in FY 2025, reflecting a remarkable 150%-200% growth.
As it adapts to a technology-driven market, Archies is also exploring partnerships with BigBasket and Flipkart’s 10-minute delivery service to meet the rapid demands of modern consumers while maintaining its sentimental appeal.
Looking ahead, Archies is targeting global expansion into markets with significant Indian diaspora, such as the Middle East, UK, Canada, and Southeast Asia. By partnering with local channels, the brand aims to extend its reach internationally, connecting with communities where its tradition of social expression can bridge cultures and emotions.
As Archies expands globally, it remains focused on its domestic roots with plans to open 15-20 new stores in North India by FY 2025. The brand is also boosting its online presence, targeting 150% growth through partnerships with platforms like Flipkart and Amazon, and exploring new collaborations with ONDC and FirstCry. Additionally, Archies’ Print and Pack division is set to grow from ₹222 crore to ₹230 crore in FY 2025. The brand’s vision continues to bridge cultures and emotions, both locally and internationally.