Ethos, a leading luxury watch retailer, has integrated Unicommerce’s Uniware suite to improve order management and delivery processes for its expanding online customer base. Founded in 2003, Ethos operates over 70 Watch Boutiques in 23 cities across India and offers more than 70 luxury watch brands, including Rolex, Tissot, and Breitling.
By adopting Unicommerce’s multi-channel order and warehouse management systems, Ethos has automated previously manual processes, allowing it to manage orders from its website and various online marketplaces more efficiently. The system optimizes order processing, ensures seamless checkout for high-value items, and improves after-sales services. Additionally, automated shipping allocations enable real-time tracking updates for customers, while Unicommerce’s platform streamlines returns management for a hassle-free experience.
This technology also helps Ethos expand its product offering online, making store inventory accessible to customers in smaller towns and cities where physical locations are not available, thus reinforcing its commitment to making luxury watches accessible to tier 2 and tier 3 markets.