GRM Overseas Limited, a prominent entity in India’s FMCG sector and a major exporter of premium basmati rice, has made a substantial strategic investment in Swmabhan Commerce Pvt Ltd, the parent company of the digital-first coffee brand Rage Coffee.
GRM Overseas has secured a 44% equity stake through a mix of primary investment and secondary purchases, signaling a significant move into the rapidly expanding Indian coffee market.
Rage Coffee, co-owned by Bharat Sethi, Sixth Sense Ventures, and notable personalities like cricketer Virat Kohli and actor Rannvijay Singha, has quickly gained popularity among modern consumers.
The brand is renowned for its inventive in-house blending techniques and patented packaging. Rage Coffee offers a diverse range of products, including freeze-dried, spray-dried, and agglomerated instant coffee, as well as whole beans, ground coffee, and ready-to-drink beverages.
Rage Coffee’s extensive distribution network covers D2C platforms, major e-commerce sites, over 1,000 HoReCa outlets, and 5,000+ retail locations across India. Founder & CEO Bharat Sethi expressed enthusiasm for the partnership with GRM, noting their shared mission and GRM’s extensive distribution, corporate strength, and industry expertise. Under Mr. Atul Garg’s leadership, they aim to achieve new heights and create lasting value for stakeholders.