Understanding consumer behavior in real-time is becoming increasingly important for businesses and policymakers. ClarityX, an AI-driven data analytics firm backed by the founders of MapmyIndia, has launched Places Pulse, a search analytics tool that tracks India’s movement trends. By analyzing anonymized search data, this tool provides insights into consumer demand, location intelligence, and market trends. Unlike traditional surveys and feedback mechanisms, it offers instant, data-driven insights for decision-making.
Places Pulse analyzes 450M+ monthly records and 9GB of daily logs, turning search data into useful information. Users can track hyperlocal trends, monitor category-specific insights across various industries, and study time-based consumer behavior to identify peak demand periods. The tool includes geospatial heatmaps and trend forecasting, making it useful for businesses planning expansion, investors tracking market shifts, and policymakers designing infrastructure projects.
Early data from Places Pulse highlights key trends 49% of all searches in India are for religious places, followed by healthcare-related searches at 23%. Tourism searches spiked in Goa by 62% in November, and changing food preferences were reflected in Andhra Pradesh’s bakery searches increasing from 5% in January to 36% in April. Kamrup Metropolitan (Guwahati) recorded Assam’s highest search activity, while Sri Ganga Ram Hospital was Delhi’s most-searched hospital in 2024
With access to real-time location intelligence, businesses, urban planners, and investors can make more informed decisions. The availability of hyperlocal search data allows for a better understanding of consumer movement patterns, helping organizations strategize based on actual demand and market trends.