Nazara Technologies Limited (NSE: NAZARA), a prominent player in the gaming and sports media industry, has unveiled an ambitious strategy to allocate US$100 million (~INR 830 cr) towards mergers and acquisitions (M&A) over the next 24 months. This strategic move underscores Nazara’s commitment to strengthening its global presence and advancing its evolution into a prominent gaming platform on the international stage.

With a recent successful fundraise of Rs. 760 crore (~$90 million) through preferential allotment, attracting notable investors such as Nikhil Kamath, ICICI Prudential MF, and Plutus Wealth Management, Nazara is well-positioned for significant expansion in the upcoming years.

The company is actively pursuing opportunities in gaming, esports, and adtech sectors, with a specific focus on established gaming IPs/studios and those at the forefront of cutting-edge technologies like web3, Virtual Reality, and AI.

Nitish Mittersain, Jt. MD & CEO of Nazara Technologies, commented, “Nazara has achieved significant success with its ‘acquire and scale’ strategy over the last few years, as evidenced by the post-acquisition growth in Kiddopia, Nodwin Gaming, and Sportskeeda, among others. Our unique decentralized model allows these businesses to operate autonomously under strong management, providing us with significant bandwidth to scale the platform we have created. The $100 million pledge will further enhance our capabilities in that direction. We are particularly focused on investing in and acquiring gaming studios globally, with a specific emphasis on India’s 500 million gamers as well as the large North American market.”

Nazara is actively involved in the gaming ecosystem, operating gaming and esports brands in India, the US, and other global markets. Notable names include Nodwin Gaming in esports, Sportskeeda and Pro Football Network in sports media. Nazara’s offerings across the interactive gaming segment include gamified early learning products like Kiddopia and Animal Jam, which are leaders in their respective segments.

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