Gurugram , India : NODWIN Gaming International Pte Ltd, a wholly-owned subsidiary of NODWIN Gaming Private Limited, has entered into definitive agreements for the acquisition of 100% ownership of Ninja Global FZCO, a company based in the UAE and Turkey.
– NODWIN Gaming International Pte Ltd (Nodwin Gaming), a wholly-owned subsidiary of NODWIN Gaming Private Limited, which is a significant subsidiary of Nazara Technologies Ltd (BSE: NAZARA), a prominent gaming and esports media company in emerging markets, has officially inked agreements to procure complete ownership of Ninja Global FZCO (Ninja). Ninja boasts assets in esports and gaming production across Turkey and the Middle East.
– The integration of Ninja into NODWIN Gaming’s global delivery network for emerging markets is set to bolster the company’s current capabilities, enabling it to provide enhanced solutions to publishers and brands in the Middle East and Turkey. This acquisition, following closely on the heels of the acquisition of Games Marketing Services company PublishMe in October, reinforces NODWIN Gaming’s position in the rapidly growing Middle Eastern and Turkish markets.
– Through this acquisition, Nodwin Gaming has incorporated crucial multi-language capabilities, positioning itself as a cost-effective global delivery and production platform for gaming and esports. This transformation enables Nodwin Gaming to deliver top-notch experiences across Asia, the Middle East, Turkey, Central Asia, Europe, and the USA.
– Additionally, this acquisition prepares Nodwin Gaming for expansion into Central Asia, a region witnessing rapid growth in the mobile games market. This growth is primarily fueled by a tech-savvy youth population, particularly in multiplayer and strategy games.
– In response to the acquisition, Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, expressed his excitement, stating, “We are thrilled to warmly welcome Gokhan Kazar and Doruk Demisar, Founders of Ninja Dubai, and their team into the NODWIN Gaming family. This marks a significant addition to our valued network. The strategic acquisition not only unlocks a plethora of new opportunities but also opens doors to numerous fresh possibilities for us as a leading gaming and esports media company. As NODWIN Gaming actively broadens its global footprint, with a special focus on key emerging markets within the new BRICS+ global network, the integration of Ninja is a natural and essential step forward. This move positions us to empower local esports ecosystems, understand, and unlock the potential of multiple emerging markets.”
– Ninja has emerged as a prominent 360° esports and gaming organization, showcasing excellence since its inception by crafting and executing innovative strategies for brands and publishers across Turkey and the Middle East. Through the creation of immersive experiences that deeply engage brands in the esports and entertainment realms, Ninja consistently delivers industry-leading experiences to the local community. With specialized knowledge in navigating the markets of the Middle East and Turkey, combined with NODWIN Gaming’s robust connections with publishers and brands, as well as their expertise in organizing world-class esports events and securing media rights opportunities, a compelling synergy is formed. This synergy generates significant value for the entire ecosystem, fostering a remarkable collaboration that capitalizes on the strengths of both entities.