R K SWAMY LIMITED IPO DETAILS
R K SWAMY LIMITED COMPANY PROFILE : R K Swamy Limited stands as a prominent integrated marketing service conglomerate in India, providing comprehensive solutions encompassing creative, media, data analytics, and market research services through a unified platform. It holds the 8th position in terms of anticipated operating revenue among the integrated marketing communications services groups in operation within India.
R K Swamy Limited provides an extensive array of services across interconnected and complementary business sectors, including:
- Integrated Marketing Communications : (a) creative and digital content; (b) media (including digital); (c) events and activation planning, buying and executing; and (d) others including public relations, social media management, pharmaceutical communication.
- Customer Data Analytics and Marketing Technology : (a) customer data analytics; (b) delivery and management of customer experience; (c) online reputation management; (d) campaign management, campaign tracking; (e) customer relationship management tools; (f) customer insights, dashboards; (g) sentiment
analysis; and (h) loyalty program management. - Full-Service Market Research : (a) customer/ audience segmentation; (b) consumer surveys; (c) customer experience measurement; (d) brand equity and customer satisfaction indices and (e) consumer intelligence.
For over five decades, R K Swamy Limited has built a reputable track record, catering to esteemed clients such as Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy’s Laboratories Limited, E.I.D.–- Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.
R K Swamy Limited’s solutions and offerings are supported by a workforce of over 2,533 employees stationed across 12 offices and 12 field locations spanning twelve cities, servicing our three business segments. The R K Swamy Limited Company was established by the late Mr. R K Swamy in 1973. Presently, it is spearheaded by its Promoters, namely, Srinivasan K Swamy (commonly known as Sundar Swamy) and Narasimhan Krishnaswamy (referred to as Shekar Swamy), both possessing extensive experience of over 45 years and 37 years respectively in the advertising and marketing services sector. These Promoters have held significant leadership roles in various industry forums such as the International Advertising Association, Advertising Agencies Association of India, and the Asian Federation of Advertising Associations.
R K SWAMY LIMITED IPO INFORMATION :
- Issue date: 04-Mar-2024 to 06-Mar-2024
- Price range: Rs. 270/- to Rs. 288/-
- Issue size: ₹423.56 Crores
- Face value : Re.5 per Equity Share
- Bid lot (retail) : ₹14,400
- Fresh issue : ₹ 173 Crores
- OFS : ₹ 250.56 Crores
- Allotment date : 07-Mar-2024
- Listing date :12-Mar-2024
- Promoter holding : 83.03% ( PRE – ISSUE )
- Name of registrar : KFin Technologies Limited
- IPO reservation – QIB – 75% | NII – 15% | Retail – 10%
R K SWAMY LIMITED GMP(Expected): ₹ 50 ( EXPECTED LISTING GAINS OF 17.3% )
R K SWAMY LIMITED FINANCIAL INFORMATION :
R K Swamy Limited Consolidated Statement of Profit and Loss :
| All amounts are in Rs. Millions except EPS | For six months ended September 30, 2023 | For the year ended March 31, 2023 | For the year ended March 31, 2022 |
|---|---|---|---|
| Total Income | 1,425.51 | 2,999.13 | 2,449.71 |
| Total Expenses | 1,215.82 | 2,370.07 | 2,005.49 |
| Profit before tax | 108.65 | 425.80 | 247.00 |
| Profit for the period | 79.31 | 312.58 | 192.55 |
| Total Comprehensive Income | 76.21 | 309.24 | 186.68 |
| Earnings per equity share | 1.78 | 7.03 | 4.33 |
FINANCIAL AND OPERATIONAL PERFORMANCE INDICATORS :
As at six months ended September 30, 2023
- EBITDA Margin on Total Income – 14.71 %
- Profit after tax margin on Total Income – 5.56 %
- RoCE – 6.29 %
- RoNW – 5.41 %
OBJECTS OF THE ISSUE :
- Meeting the working capital needs of company.
- Financing the capital expenditure for establishing a digital video content production studio (DVCP Studio).
- Investing in the development of IT infrastructure for company and material subsidiaries, Hansa Research and Hansa Customer Equity.
- Supporting the establishment of new customer experience centers (CEC) and computer-aided telephonic interview centers (CATI) for company.
- General corporate requirements.