Dubai : Today, Nykaa, India’s largest omni-channel beauty retailer with a multi-billion-dollar valuation, and Apparel Group, a prominent retail conglomerate in the GCC, proudly unveiled the inaugural Nysaa store in the GCC region at City Centre Mirdif, Dubai. This significant occasion signals the commencement of a strategic partnership between two retail powerhouses, combining Nykaa’s leadership in beauty retail with the Apparel Group’s retail expertise in the GCC region. Together, they aim to provide consumers in Dubai with a meticulously curated, world-class shopping experience.

  • Nysaa’s omni-channel platform features an extensive portfolio of over 150 brands and offers a diverse selection of more than 10,000 products.
  • The expansion strategy is geared towards opening 100 new stores within the GCC region over the course of the next five years.

The Nysaa Beauty Store, spanning an area of 2,436 square feet, showcases a meticulously curated selection of international brands, including Augustinus Bader, Kylie Cosmetics, Kay Beauty, Peacefull, Stila, Foreo, Ralph Lauren, Mugler, Rahua, Oribe, Dr. Barbara Strum, and many other prestigious brands. With the aim of becoming a central beauty destination in the region, the store features expert beauty advisors who offer personalized assistance, ensuring each customer receives tailored guidance to address their specific beauty requirements. At the vibrant Nysaa Booth, shoppers are invited into a dedicated space crafted for content creation. Here, individuals are encouraged to explore their creativity, capturing and sharing their unique beauty styles.

The official inauguration of the store was graced by esteemed personalities including Falguni Nayar, Executive Chairperson, Founder & CEO of Nykaa; Sima Ganwani Ved, Founder & Chairwoman of the Apparel Group; Selina Ved, Founder of NESSA & Director of Nysaa; and Rozita Rashid Norouzi, CEO of Nysaa. The launch of the store marked the realization of their collective vision for a new era of beauty retail. The ceremony was the highlight of a day filled with glamour, starting with a captivating flash mob.

Reflecting on this momentous occasion, Falguni Nayar, Executive Chairperson, Founder, and CEO of Nykaa, remarked, “The opening of Nysaa’s first store in Dubai signifies a significant milestone in our international expansion. Our partnership with the Apparel Group represents a formidable collaboration, merging Nykaa’s leadership in beauty retail in India with their retail expertise in the GCC region. It underscores our shared commitment to enhancing the beauty retail experience in the region. Having earned immense love and trust among Indian consumers for over a decade, we eagerly anticipate recreating an exceptional beauty shopping experience, both online and offline, for the discerning consumers of the GCC.”


Leave a Reply

Your email address will not be published. Required fields are marked *