France: TVS Motor Company (TVSM), a prominent global automaker specializing in the two and three-wheeler segment, is currently showcasing its product range for Europe at the Salon du Deux Roues in Lyon until March 10, 2024. This marks TVS Motor’s entry into France, facilitated by a partnership with Emil Frey, a century-old enterprise renowned for its extensive distribution network and deep market insights in Europe.

As the world’s fourth-largest manufacturer of two and three-wheelers and the third most valued by market capitalization, TVS Motor’s products are already available in 80 countries. At the exhibition, the company is featuring its notable models including the TVS Apache RR 310, TVS Apache RTR 310, TVS Ronin, electric scooters TVS iQube S and TVS X, and the performance scooter TVS NTORQ. These models, already approved for Europe, offer visitors the opportunity to explore and interact with the French and Indian TVS teams present on-site, facilitating potential marketing collaborations in France.

Mr. Sharad Mohan Mishra, President of Strategy at TVS Motor Company, emphasized the significance of their participation, stating, “Our presence at this esteemed event marks a significant milestone, enhancing our visibility in France. We welcome attendees to visit our pavilion and experience TVS Motor’s engineering, quality, and design expertise firsthand.”


  • TVS X – Proudly crafted in India, TVS X represents the pinnacle of connected electric scooters worldwide. With its revolutionary design, unparalleled performance, and cutting-edge technology features, it sets a new standard in the global electric mobility landscape, carving out a distinct category in this segment.
  • TVS iQube – Launched in 2020, TVS iQube stands as TVSM’s flagship electric two-wheeler, spearheading the widespread adoption of electric vehicle mobility in India.
  • TVS Apache 310 Series – A testament to international collaboration through a symbiotic partnership with BMW, the TVS Apache 310 Series stands out as an epitome of excellence in engineering and design.
  • TVS Ronin – Embracing the essence of ‘modern-retro’ design philosophy, TVS Ronin is a motorcycle meticulously crafted from the ground up, representing a lifestyle statement inspired by the contemporary rider, blending style, technology, and riding experience for an authentic lifestyle portrayal.
  • TVS NTORQ – A premium scooter boasting superior performance, enriched by the esteemed TVS Racing Pedigree, the TVS NTORQ epitomizes excellence in the scooter segment, offering an unmatched riding experience.



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