EaseMyTrip Foundation, a wholly-owned subsidiary of EaseMyTrip.com, a leading online Indian travel tech platform, has signed a Memorandum of Understanding (MOU) with the Archaeological Survey of India (ASI). This partnership aims to appoint EaseMyTrip Foundation as the Smārak Särathi (Monument Mitra) for four of India’s most prestigious historical monuments under the government’s Adopt a Heritage 2.0 program.
The designated monuments are:
- Qutb Minar, Delhi
- Sun Temple, Konark, Odisha
- Agra Fort, Agra
- Western Group of Temples, Khajuraho, Madhya Pradesh
As a Smārak Särathi, EaseMyTrip Foundation will collaborate with the government to develop and execute a comprehensive plan for the maintenance, upkeep, and enhancement of visitor experience at these monuments. This plan encompasses infrastructure upgrades, provision of on-site amenities, and educational initiatives to raise awareness about the significance of these heritage sites. Leveraging their expertise in travel technology and visitor engagement, the company aims to contribute to the economic development of the regions surrounding these monuments.
Dr. Sanjay Kumar Munjal, Additional Director General, Archaeological Survey of India, Ministry of Culture, expressed his satisfaction and support for the partnership, stating, “The Adopt a Heritage project is a visionary initiative to safeguard and enhance India’s cultural treasures. We commend EaseMyTrip Foundation for their dedication to providing an enriching visitor experience at these locations and preserving these iconic landmarks for future generations.”
“We are privileged and honored to be entrusted with the stewardship of these invaluable monuments,” remarked Mr. Nishant Pitti, CEO and Co-Founder of EaseMyTrip. “This partnership perfectly aligns with our mission to promote responsible and sustainable tourism in India while safeguarding its rich heritage. We are committed to working tirelessly to ensure that these sites are conserved and presented to the world in a manner that reflects their true grandeur and enriches India’s cultural heritage.”
The Adopt a Heritage project is a collaborative endeavor involving the Ministry of Tourism, the Ministry of Culture, the Archaeological Survey of India, and the private sector. It aims to engage both public and private organizations in the development and enhancement of India’s extensive range of heritage sites.