Royal Enfield recorded 1 million annual sales for the financial year 2024-25, marking its highest-ever figures. The company reported an 11% year-on-year growth, with 10,09,900 motorcycles sold. Domestic sales stood at 9,02,757 units, while exports grew by 37% to 1,07,143 units. This increase in sales reflects expanded market reach and demand for its motorcycles in both domestic and international segments.
The Hunter 350 crossed 500,000 units sold, and the Super Meteor 650 exceeded 50,000 sales, indicating strong demand for these models. The company also strengthened its international presence by setting up a new assembly plant in Thailand and a manufacturing unit in Bangladesh. These facilities are aimed at supporting production and distribution in key global markets.
Royal Enfield introduced multiple new models, including the Guerrilla 450, Bear 650, and Classic 650, along with the Flying Flea electric motorcycle brand. The company also launched a Factory Custom Programme for the Classic 350, allowing for increased personalization options. These developments indicate a shift toward diversifying its product lineup to meet varying consumer preferences.
Events such as Motoverse 2024 attracted over 10,000 attendees, showcasing new models and industry collaborations. Additionally, the company launched sustainability initiatives such as the Green Pit Stop in Ladakh, a rest stop built with eco-friendly materials and operated by local women. These efforts are part of Royal Enfield’s ongoing projects beyond motorcycle manufacturing
As Royal Enfield enters its 125th year, it continues to expand its product range, increase global reach, and introduce new technologies. With manufacturing and assembly plants in multiple countries, the company is positioning itself to cater to a wider market while adapting to industry trends.